How to Improve the Sound of Your Marketing

How to Improve the Sound of Your Marketing

Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and windshield wiper is specifically tailored to...
How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

Here are my 7 simple rules for luxury pricing: 1) Superior Value The value must be, or at least give the perception, that it is well beyond the competition.   2) Innovation What you’ll notice from the highest priced brands is at on time or another, they...
How to Create and Promote a Charity Event

How to Create and Promote a Charity Event

If making a salad is easy, creating and promoting a charitable event is even easier. Let’s go through the numbers: 1) What comes first, the event or the charity? For my first event, I knew I wanted to host a battle of the bands at a club on the beach. That was...