The Science of Marketing Blog

Featured Business of the Week:

Fencing Companies

 

Each week, we give free marketing advice to a new business niche.

 

How to Get Customers for My Fencing Company

How to Get Customers for My Fencing Company

If you're a fencing contractor, you're well aware of the need for consistently driving new leads. Because of this, an aggressive online marketing strategy will need to be implemented. As a marketing firm that provides marketing services for fencing...

Monthly Marketing Advice

Branding Advice

Guide to Branding Your Business with One Word

Guide to Branding Your Business with One Word

President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so  much more to American voters, however, he and his staff were...

Marketing Advice

How to Improve the Sound of Your Marketing

How to Improve the Sound of Your Marketing

Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and...

Digital Marketing Advice

How to Create Sales-Driving Keywords

How to Create Sales-Driving Keywords

Search Engine Optimization is the art of getting your website ranked on search engines for high value keywords that are being searched by your target market. Today I'm going to teach you how to create and use keywords on your...

Media Relations Advice

How to Create a Media Relations Program

How to Create a Media Relations Program

There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company - there is no reason...

Market Research Advice

How to Quickly Calculate the Size of Your Target Market

How to Quickly Calculate the Size of Your Target Market

Today I am teaching you how to quickly calculate the size of your target market. I am usually required to do this over the phone with a prospective client when I need to get a quick idea of their current market share. So first...

Product Development Advice

Pricing  Advice

How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

Here are my 7 simple rules for luxury pricing: 1) Superior Value The value must be, or at least give the perception, that it is well beyond the competition.   2) Innovation What you'll notice from the highest priced brands...

Event Marketng

How to Create and Promote a Charity Event

How to Create and Promote a Charity Event

If making a salad is easy, creating and promoting a charitable event is even easier. Let's go through the numbers: 1) What comes first, the event or the charity? For my first event, I knew I wanted to host a battle of the bands...