Cattlemen's RV Park in Okeechobee, FL saw one of our ads and immediately visited our website and signed up for services.
Because the Client didn't have a website, we made a comprehensive effort to design an ad and landing page that would accomplish 2 important goals:
- Satisfy every curiosity each potential customer had by addressing all of their questions and objections
- Convert as many Ad and Landing Page visitors into leads as possible
Within 1 month of signing up, we created an ad that drove a 10% click through rate (61% above the industry average) and a Landing Page that drove 14 leads to the client directly for a total return on investment of 22 to 1.
FEE: $299 | TACTIC: FACEBOOK ADS | ROI: 22 to 1
MONTHLY FEE: $299
TACTIC: FACEBOOK ADS
ROI: 22 to 1
MARKETING SYSTEM: STARTER
BEHIND THE CAMPAIGN
After careful analysis of this Client and their target market, we identified they were already attracting mostly older, retired occupants.
As a result, we created a Facebook ad and Landing Page that made it clear this campground was exclusive to them.
We then used Facebook targeting to promote the ad to this market, especially people interested in visiting Flagler Park and Lake Okeechobee which is a few miles from the Client's location.
We used A/B/n testing to determine which calls-to-action and headlines were most effective in the interest of generating clicks, and leads.