InsureDirect is a national insurance agency who was seeking to leverage their internet presence to increase their client base nationwide.
At the genesis of our relationship, it immediately became clear that InsureDirect, while national in operational scope, faced the challenge of requiring a localization solution since automobile insurance is regulated on a state-by-state basis.
Although the company was successfully leveraging a number of more broadly based keywords on a national level, by developing a state and city-based optimization program for local web search traffic, we were able to increase site traffic by 1000%.
FEE: $2,999 | TACTIC: SEO | ROI: 7 to 1
MONTHLY FEE: $2,999
ROI: 7 to 1
MARKETING SYSTEM: SCALE
BEHIND THE CAMPAIGN
Because we knew multiple competitors were already investing millions in online advertising, we knew we had to do things differently.
By niching ads according to people's interests, lifestyle and location, we were able to generate ad conversions well above the industry average.
For example, we advertised the savings on auto policies for military veterans in New Jersey, to military veterans in New Jersey. Common sense, right? Not for the big carriers apparently.
While companies such as Geico and Progressive were relying heavily on expensive, yet generic, online advertising to generate leads, InsureDirect, with a much smaller marketing budget, enjoyed a surge of site traffic that increased their online leads by 80% within the first 2 quarters of our relationship.