Daily Marketing Advice Summary

A lot of people come to our website every day looking for the best marketing on the planet. I can't blame them.

This is a lot like checking the mailbox for a new shipment from Amazon, letter from a friend or possibly a blank check from some wealthy admirer. But alas, nothing arrived today.... Until now!

I ensure you always get a daily dose of our marketing advice.

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Today's Marketing Advice

How Marketing Influences Product Development

How Marketing Influences Product Development

How Marketing Influences Product Development By Matt Steffen | Daily Marketing Advice When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter...

Free Marketing Resources

Yesterday's Marketing Advice

Guide to SEO Keywords

Guide to SEO Keywords

Guide to SEO Keywords By Matt Steffen | Daily Marketing Advice A keyword is one or more words in sequence that are primarily used to retrieve information on web search engines. The following are examples of keywords: New Jersey Disney stuffed potatoes Long tail...

Daily Marketing Advice Categories

How to Brand Startups

How to Brand Startups

How to Brand Startups By Matt Steffen | Daily Marketing Advice Most businesses fail within their first to third year of business because they have no idea what they're doing! For example, entering the market as another "me-too" business is the worst possible mistake...

Market Research

How to Quickly Calculate the Size of Your Target Market

How to Quickly Calculate the Size of Your Target Market

How to Quickly Calculate the Size of Your Target Market By Matt Steffen | Daily Marketing Advice Today I am teaching you how to quickly calculate the size of your target market. I am usually required to do this over the phone with a prospective client when I need to...

Marketing Strategy

How Marketing Influences Product Development

How Marketing Influences Product Development

How Marketing Influences Product Development By Matt Steffen | Daily Marketing Advice When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter...

Online Marketing

How to Write Calls-to-Action

How to Write Calls-to-Action

How to Write Calls-to-Action By Matt Steffen | Daily Marketing Advice The only reason you're sending email to people is to drive some sort of action... ....that is, unless you're writing an apology like CEO Reed Hastings of Netflix did when he spontaneously increased...

Everything You Know About Cold Calling is Wrong

Everything You Know About Cold Calling is Wrong

Everything You Know About Cold Calling is Wrong By Matt Steffen | Daily Marketing Advice When I started my agency, I began attending every networking event I could get into. Beyond trying to get clients, I chiefly wanted to learn how other top companies were getting...

Advertising

Does SEX Really SELL?

Does SEX Really SELL?

Does SEX Really SELL? By Matt Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words, if...

Email Marketing

How to Convert Old Leads into New Business

How to Convert Old Leads into New Business

How to Convert Old Leads into New Business By Matt Steffen | Daily Marketing Advice Many business owners have a long list of emails of previously served customers. Are you one of them? Unfortunately, they are not using these emails to drive more sales from those same...

Media Relations

How to Immediately Build a Political Following

How to Immediately Build a Political Following

How to Immediately Build a Political Following By Matt Steffen | Daily Marketing Advice I've consulted several new politicians all over the country, and their 2 biggest problems are: They don't have adequate funding They don't have adequate support Funding is of...

Pricing Development

How to Quickly Calculate Your Markup

How to Quickly Calculate Your Markup

How to Quickly Calculate Your Markup By Matt Steffen | Daily Marketing Advice With regard to pricing, it's always amazing to me how many new business owners don't know what their own markup on items is. Now, I can almost understand this mistake coming from...

Search Engine Optimization

Guide to SEO Keywords

Guide to SEO Keywords

Guide to SEO Keywords By Matt Steffen | Daily Marketing Advice A keyword is one or more words in sequence that are primarily used to retrieve information on web search engines. The following are examples of keywords: New Jersey Disney stuffed potatoes Long tail...

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