fbpx
Guide to Trashing Your Competitors

Guide to Trashing Your Competitors

Guide to Trashing Your Competitors By Matt Steffen | Daily Marketing Advice Negative Branding can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads are predominantly...
Why You Should NEVER Open a Trendy Business

Why You Should NEVER Open a Trendy Business

Why You Should NEVER Open a Trendy Business By Matt Steffen | Daily Marketing Advice Trendy today, gone tomorrow is a very typical and yet elusive fact of business that a business's initial customer volume conceals. A trendy business such as a bar, music store or...
How to Create and Promote a Charity Event

How to Create and Promote a Charity Event

How to Create and Promote a Charity Event By Matt Steffen | Daily Marketing Advice If making a salad is easy, creating and promoting a charitable event is even easier. Let's go through the numbers: 1) What comes first, the event or the charity? For my first event, I...
Always Do the Opposite of Your #1 Competitor

Always Do the Opposite of Your #1 Competitor

Always Do the Opposite of Your #1 Competitor By Matt Steffen | Daily Marketing Advice What good is it claiming to offer the same services as your #1 competitor? Instead, find the strength of your competitor and use that against them. In other words, stop trying to be...
How to Reach Your Customers with One Word

How to Reach Your Customers with One Word

How to Reach Your Customers with One Word By Matt Steffen | Daily Marketing Advice President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so  much more to American...