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Why You Need to be First, Not Better

Why You Need to be First, Not Better

Why You Need to be First, Not Better By Matt Steffen | Daily Marketing Advice Let me ask you a question: who was the first person to fly solo across that Atlantic Ocean? If you answered Charles Lindbergh, you are correct. Even if you didn't know the answer, did you at...
What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding? By Matt Steffen | Daily Marketing Advice My definition of marketing is: getting someone to know, like and trust you in the interest of improving their condition. That's it. Marketing is nothing more than a glorified...
Information Needed for Email Lists

Information Needed for Email Lists

Information Needed for Email Lists By Matt Steffen | Daily Marketing Advice I always like to ensure we have at least 3 types of information regarding the people that sign-up for our email lists, via eBook, newsletter, contest, etc: Email (of course) First Name...
Does SEX Really SELL?

Does SEX Really SELL?

Does SEX Really SELL? By Matt Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words, if...
How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...