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What is Marketing?

What is Marketing?

What is Marketing? By Matt Steffen | Daily Marketing Advice People hear marketing and think of spam email, horrible commercials, false claims and pushy telemarketers. What many people don't realize is marketing is their gateway to better products and services.  ...
How to Create Demand to Sell Your Stuff

How to Create Demand to Sell Your Stuff

How to Create Demand to Sell Your Stuff By Matt Steffen | Daily Marketing Advice You and I both know that lately most people are spending less money. So, the reason your advertising may not be successful is not because people don’t find you credible, they may just not...
Should You Allow a Chain Store to Private Label Your Product?

Should You Allow a Chain Store to Private Label Your Product?

Should You Allow a Chain Store to Private Label Your Product? By Matt Steffen | Daily Marketing Advice Last year I had a client who manufactured a paint and graffiti remover. Their product was available in several chain stores; however, the most profitable of these...
How Marketing Influences Product Development

How Marketing Influences Product Development

How Marketing Influences Product Development By Matt Steffen | Daily Marketing Advice When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter...
Guide to SEO Keywords

Guide to SEO Keywords

Guide to SEO Keywords By Matt Steffen | Daily Marketing Advice A keyword is one or more words in sequence that are primarily used to retrieve information on web search engines. The following are examples of keywords: New Jersey Disney stuffed potatoes Long tail...