fbpx
Why Branding is so Important

Why Branding is so Important

Why Branding is so Important By Maverick Steffen | Daily Marketing Advice By the conclusion of this posting, you'll understand exactly why your organization needs a strong brand. What you have to realize is this: Your company has a brand, whether you are working to...
5 Tips for Newspaper Advertising

5 Tips for Newspaper Advertising

5 Tips for Newspaper Advertising By Maverick Steffen | Daily Marketing Advice So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in...
How to Write Calls-to-Action

How to Write Calls-to-Action

How to Write Calls-to-Action By Maverick Steffen | Daily Marketing Advice The only reason you're sending email to people is to drive some sort of action... ....that is, unless you're writing an apology like CEO Reed Hastings of Netflix did when he spontaneously...
How and When to Use Negative Advertisements

How and When to Use Negative Advertisements

How & When to Use Negative Advertisements By Maverick Steffen | Daily Marketing Advice Negative advertising can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads...
How to Write an Attention Grabbing Headline

How to Write an Attention Grabbing Headline

How to Write an Attention Grabbing Headline By Maverick Steffen | Daily Marketing Advice The bottom line is that 5 times more people read headlines than the actual body text of any material they are dealt. This translates into the simple fact that 80% of your...
How to Produce a Radio Advertisement

How to Produce a Radio Advertisement

How to Produce a Radio Advertisement By Maverick Steffen | Daily Marketing Advice Today we produced a beautiful piece of artwork in the form a radio advertisement for a client of ours in Anaheim, CA. Although, it dawned on me that a lot of small business owners may...