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Learn these Advertising Types

Learn these Advertising Types

Learn these Advertising Types By Maverick Steffen | Daily Marketing Advice Here are the types of advertising every small business owner should, not only know, but how and when to use. Let's get started: Product Advertising Product Advertising is only concerned with...
Why Branding is so Important

Why Branding is so Important

Why Branding is so Important By Maverick Steffen | Daily Marketing Advice By the conclusion of this posting, you'll understand exactly why your organization needs a strong brand. What you have to realize is this: Your company has a brand, whether you are working to...
Information Needed for Email Lists

Information Needed for Email Lists

Information Needed for Email Lists By Maverick Steffen | Daily Marketing Advice I always like to ensure we have at least 3 types of information regarding the people that sign-up for our email lists, via eBook, newsletter, contest, etc: Email (of course) First Name...
Does SEX Really SELL?

Does SEX Really SELL?

Does SEX Really SELL? By Maverick Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words,...
How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
How to Write an Attention Grabbing Headline

How to Write an Attention Grabbing Headline

How to Write an Attention Grabbing Headline By Maverick Steffen | Daily Marketing Advice The bottom line is that 5 times more people read headlines than the actual body text of any material they are dealt. This translates into the simple fact that 80% of your...