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How to Reach Your Customers with One Word

How to Reach Your Customers with One Word

How to Reach Your Customers with One Word By Maverick Steffen | Daily Marketing Advice President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so  much more to American...
Why You Need to be First, Not Better

Why You Need to be First, Not Better

Why You Need to be First, Not Better By Maverick Steffen | Daily Marketing Advice Let me ask you a question: who was the first person to fly solo across that Atlantic Ocean? If you answered Charles Lindbergh, you are correct. Even if you didn't know the answer, did...
What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding? By Maverick Steffen | Daily Marketing Advice My definition of marketing is: getting someone to know, like and trust you in the interest of improving their condition. That's it. Marketing is nothing more than a...
Why Branding is so Important

Why Branding is so Important

Why Branding is so Important By Maverick Steffen | Daily Marketing Advice By the conclusion of this posting, you'll understand exactly why your organization needs a strong brand. What you have to realize is this: Your company has a brand, whether you are working to...
Does SEX Really SELL?

Does SEX Really SELL?

Does SEX Really SELL? By Maverick Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words,...
How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...