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How to Reach Your Customers with One Word

How to Reach Your Customers with One Word

How to Reach Your Customers with One Word By Maverick Steffen | Daily Marketing Advice President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so  much more to American...
How to Reach Your Customers with One Word

Always Do the Opposite of Your #1 Competitor

Always Do the Opposite of Your #1 Competitor By Maverick Steffen | Daily Marketing Advice What good is it claiming to offer the same services as your #1 competitor? Instead, find the strength of your competitor and use that against them. In other words, stop trying to...
Why You Need to be First, Not Better

Why You Need to be First, Not Better

Why You Need to be First, Not Better By Maverick Steffen | Daily Marketing Advice Let me ask you a question: who was the first person to fly solo across that Atlantic Ocean? If you answered Charles Lindbergh, you are correct. Even if you didn't know the answer, did...
What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding? By Maverick Steffen | Daily Marketing Advice My definition of marketing is: getting someone to know, like and trust you in the interest of improving their condition. That's it. Marketing is nothing more than a...
How to Create an Effective Signature Section

How to Create an Effective Signature Section

How to Create an Effective Signature Section By Maverick Steffen | Daily Marketing Advice The signature section of your email is a great place to instill trust in your reader. Think about it... this section is essentially saying who you are, and who you are can easily...
Learn these Advertising Types

Learn these Advertising Types

Learn these Advertising Types By Maverick Steffen | Daily Marketing Advice Here are the types of advertising every small business owner should, not only know, but how and when to use. Let's get started: Product Advertising Product Advertising is only concerned with...