fbpx
Always Do the Opposite of Your #1 Competitor

Always Do the Opposite of Your #1 Competitor

Always Do the Opposite of Your #1 Competitor By Maverick Steffen | Daily Marketing Advice What good is it claiming to offer the same services as your #1 competitor? Instead, find the strength of your competitor and use that against them. In other words, stop trying to...
What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding?

What is the Definition of Marketing and Branding? By Maverick Steffen | Daily Marketing Advice My definition of marketing is: getting someone to know, like and trust you in the interest of improving their condition. That's it. Marketing is nothing more than a...
Information Needed for Email Lists

Information Needed for Email Lists

Information Needed for Email Lists By Maverick Steffen | Daily Marketing Advice I always like to ensure we have at least 3 types of information regarding the people that sign-up for our email lists, via eBook, newsletter, contest, etc: Email (of course) First Name...
How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing

How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
What You can Learn from Political Marketing

What You can Learn from Political Marketing

What You can Learn from Political Marketing By Maverick Steffen | Daily Marketing Advice Have you ever wondered how dirty politicians get elected? You probably already know; however, did you know you can use the same tactic in an ethical way and propel your marketing...
Why Less is More

Why Less is More

Why Less is More By Maverick Steffen | Daily Marketing Advice Tall, short, fat, skinny, rich, experienced, angry, funny, dweeb, loser, jerk. What do all of these things have in common? They all signify the fact that people like to sum up very complex ideas with...