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What is Alliance Marketing?

What is Alliance Marketing?

What is Alliance Marketing? By Maverick Steffen | Daily Marketing Advice When organizations band together to maximize their resources in the interest of generating more revenue, that is called alliance marketing. Alliance Marketing seizes unique opportunities to...
What is Account Planning?

What is Account Planning?

What is Account Planning? By Maverick Steffen | Daily Marketing Advice Account Planning is done when an account planner (sometimes called a brand planner or strategic planner) for an advertising agency collaborates between the client, the creative department and media...
How to Find a Missing Person

How to Find a Missing Person

How to Find a Missing Person By Maverick Steffen | Daily Marketing Advice If your loved one is missing, every second at your disposal is precious, and that's why you're entrusting me, Matt Steffen, the greatest marketing expert of our time to help you find them. So...
How Affinity Marketing Can Boost Your Sales

How Affinity Marketing Can Boost Your Sales

How Affinity Marketing Can Boost Your Sales By Maverick Steffen | Daily Marketing Advice Remember joining a club, team or activity because all the hot girls/boys would linger around those areas, and you knew by associating with those groups, you'd be more likely to...
What You can Learn from Political Marketing

What You can Learn from Political Marketing

What You can Learn from Political Marketing By Maverick Steffen | Daily Marketing Advice Have you ever wondered how dirty politicians get elected? You probably already know; however, did you know you can use the same tactic in an ethical way and propel your marketing...
Why Less is More

Why Less is More

Why Less is More By Matt Steffen | Daily Marketing Advice Tall, short, fat, skinny, rich, experienced, angry, funny, dweeb, loser, jerk. What do all of these things have in common? They all signify the fact that people like to sum up very complex ideas with limited...