How to Become a Luxury-Priced Brand
Featuring Matt Steffen
Wanna charge more money for your stuff?
Learn these 3 steps that can take you from low prices to maximum profit.
This is what I cover in the video/post:
1) Why, according to pricing expert Hermann Simon, charging more for your offerings is always better than charging less
2) How Howard Schultz (former CEO of Starbucks) was able to charge high prices for coffee when everybody said he was nuts
3) Why Tommy Hilfiger started losing money when everyone started wearing his clothing
4) Why luxury brands don't use discounts to push merchandise during slow sales seasons
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