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How to Promote Anything to Anyone


Featuring Matt Steffen

Learn how you can brand your company to be the expert in everything you sell.

This is what I cover in the video/post:

1: Why you should never offer more than one product or service to more than one market on your ads or website

2: Why the Holiday Inn name was hurting its Crowne Plaza brand

3: Why Toyota never puts their logo on their Lexus vehicles

4: How Proctor and Gamble sells dozens of household products, and nearly all of them are the leaders in their category

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