Click to Learn Why This Marketing System Works Best for You
As you aim to generate quality leads for your products and services across a national market, we’ve designed a strategic marketing plan within your budget range of $4,999 to $9,999. This comprehensive approach is crafted to build a strong online presence and effectively drive high-quality leads. Let’s explore how each component of this strategy will work together to achieve your goals:
Phase 1: Facebook Advertising and Video/Photography - Capturing Attention and Showcasing Your Offerings
Facebook Advertising: We recommend launching with Facebook Ads due to their extensive reach and targeted capabilities. They are perfect for quickly capturing the attention of a wide yet specific audience, directing them to your website, and initiating the lead generation process.
Video and Photography: Alongside Facebook Ads, we'll utilize high-quality video and photography to vividly showcase your products and services. Engaging visuals are essential in creating a compelling narrative around your offerings and enhancing the appeal of your marketing materials.
Phase 2: Email Marketing - Nurturing Leads and Building Relationships
Email Marketing: As leads begin to flow in from Facebook Ads and our visual marketing efforts, we will implement a robust email marketing strategy. This step is crucial for nurturing these leads. Through personalized email campaigns, we’ll keep your audience engaged, providing them with valuable content and updates about your offerings, encouraging them to take the next steps in their customer journey.
Phase 3: Social Media Marketing and Influencer Marketing - Expanding Reach and Building Trust
Social Media Marketing: We’ll further strengthen your brand presence with an active social media strategy. Platforms like Instagram, Twitter, and Facebook will be utilized for continuous engagement, sharing content that resonates with your audience, and driving further interest and leads.
Influencer Marketing: Finally, we'll integrate influencer marketing into our strategy. By collaborating with influencers who align with your brand and resonate with your target market, we create authentic endorsements and expand your reach. Influencer partnerships can introduce your products and services to a broader audience and build trust through association, further enhancing lead generation.
This integrated approach ensures that each element supports and enhances the others. Facebook Ads and Video/Photography for capturing immediate interest, Email Marketing for nurturing leads, and Social Media and Influencer Marketing for broadening your reach and building trust.
This isn’t just a marketing plan; it’s a holistic system designed to generate high-quality leads and grow your business on a national scale.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
7,999/mo
Option 2 (includes Option 1):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
9,999/mo
Option 3 (includes Options 1 & 2):
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Influencer Marketing
Strategy: Develop relationships with key brand ambassadors and publishers, that share your target market, and have them push your offerings with strategic content and offers.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Influencer Marketing System
- Build list of 10-50 social media influencers and national media sources and that cater to your target market.
- Help to create or refine aspects of your business that will drive the most media attention.
- Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.