Anatomy of Your New Facebook Ad System

The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.

For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.

1. We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
   • We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
   • We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.

Anatomy of Your New Facebook Ad System

The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.

For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.

1. We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
   • We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
   • We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.

Print Ad Development

The goal of a Print Ad is to convert viewers into customers. 

We create a powerful benefit-rich sales message for your offerings that excites people to buy them. This is the art of salesmanship in print known as copywriting. Your marketing sales message has the biggest impact on the success of your business. It is what separates you from your competition and makes people choose to buy from your company over a competing company.

Our next job is to create elegant and highly professional marketing and advertising print ads for your business based on your needs. This may include billboards, newspaper ads, direct mailers and public signage.

We not only recommend the best print ad mediums and locations, we also negotiate your advertising fee and work directly with the media buy company until your project is completed. 

Anatomy of Your New Positive Review System

The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.

• • We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
  • We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.

Anatomy of Your New Social Media System

The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings. 

1. We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
2. • We will cultivate Social Media presence around your company’s unique brand and vision.
   • You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well. 

*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse. 

*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.

Anatomy of Your New Email Marketing System

The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.

The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.

1. We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
   1. B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
   2. B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.

Website Development

The goal of a business website is convert new and existing visitors into customers. That's it, and nothing more.

Your new website development/redesign will focus on these critical areas:

• The overall aesthetic design of the site, including graphic elements, font and color usage, and guidance on the implementation and utilization of photographic images to better enliven the site’s impact on visitors.
• The functional design of the site, including page types, navigational structures, content placement, responsive (mobile friendly) capabilities, visitor to prospect conversion structures, and other elements designed to enhance user experience (UX) and to support site optimization efforts subsequent to the design.
• Support elements for subsequent purchases/lead generation via the site, including funnels, forms and call-to-action sequencing.

Anatomy of Your New Influencer Marketing  System

1. Build list of 10-50 social media influencers and national media sources and that cater to your target market.
   • Help to create or refine aspects of your business that will drive the most media attention.
   • Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
   • Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
   • We will be responsible for creating pitches, press releases, and ensuring a seamless connection between  and media/social media influencers.