Click to Learn Why This Marketing System Works Best for You
With your marketing budget of $4,999 to $9,999 per month and your objective to generate significant foot traffic to your locations, we've designed a strategic marketing plan tailored to your needs. Our approach for your product-centric business starts with Facebook Advertising and Influencer Marketing, moves onto Email Marketing, and concludes with garnering Positive Reviews and robust Social Media Marketing. This multifaceted strategy is aimed at creating an impeccable marketing system for your business.
Phase 1: Facebook Advertising and Influencer Marketing - Gaining Immediate Attention and Credibility
Facebook Advertising: We will initiate our strategy with Facebook Ads, leveraging its vast reach and advanced targeting capabilities. These ads will be specifically designed to capture the attention of potential customers nationwide, highlighting the unique features and benefits of your products, and directing them to your physical locations.
Influencer Marketing: In parallel with Facebook Advertising, we will implement Influencer Marketing. By collaborating with influencers who resonate with your target audience and have a strong follower base, we can authentically showcase your products. Influencers can provide credible endorsements, extending your reach and building trust with potential customers.
Phase 2: Email Marketing - Nurturing Relationships and Encouraging Visits
Email Marketing: As we start to capture leads, we'll engage them with targeted email marketing campaigns. These campaigns will consist of product highlights, special promotions, and invitations to visit your locations. This approach is essential for keeping your audience engaged and encouraging them to experience your products in person.
Phase 3: Positive Reviews and Social Media - Building Trust and Expanding Online Presence
Positive Reviews: We will then focus on encouraging and showcasing positive customer reviews. Positive feedback on platforms like Google My Business and Yelp can significantly influence potential customers’ decision-making, reinforcing the credibility and appeal of your products.
Social Media Marketing: Finally, we will amplify your presence on social media platforms. Regular, engaging content related to your products, customer experiences, and special in-store events will help in maintaining continuous interaction with your audience. This not only increases your brand's visibility but also fosters a community around your products, encouraging repeat visits and customer loyalty.
By integrating these elements - from the direct reach and audience targeting of Facebook Ads and the authentic engagement of Influencer Marketing, to the sustained communication of Email Marketing, and the trust-building and community engagement of Positive Reviews and Social Media Marketing - we are set to create a dynamic and comprehensive marketing system. This system is designed to not just increase visibility but also to drive significant foot traffic to your locations across the nation.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Influencer Marketing
Strategy: Develop relationships with key brand ambassadors and publishers, that share your target market, and have them push your offerings with strategic content and offers.
7,999/mo
Option 2 (includes Option 1):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
9,999/mo
Option 3 (includes Options 1 & 2):
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Influencer Marketing System
- Build list of 10-50 social media influencers and national media sources and that cater to your target market.
- Help to create or refine aspects of your business that will drive the most media attention.
- Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.