Click to Learn Why This Marketing System Works Best for You
As you focus on elevating website sales for your services across the national market, we've crafted a tailored marketing strategy within your budget of $4,999 to $9,999. This comprehensive approach is designed to maximize your online presence and drive significant sales through your website. Let's explore how each component of this strategy will contribute to your success:
Phase 1: Facebook Advertising and Video/Photography - Capturing Attention and Showcasing Your Services
Facebook Advertising: We recommend beginning with Facebook Ads. Given their expansive reach and sophisticated targeting capabilities, they are ideal for quickly capturing the attention of your national audience. These ads will direct targeted traffic to your website, creating immediate opportunities for sales.
Video and Photography: Concurrently, we will use high-quality video and photography to vividly showcase your services. Professional visuals are crucial for engaging potential customers, effectively conveying the value of your services, and enhancing the appeal of your ads and website.
Phase 2: Positive Reviews - Building Trust and Credibility
Positive Reviews: As we generate interest, our next focus will be on accumulating positive customer reviews. These are vital in building trust and credibility with your potential customers at a national level. Positive reviews not only enhance your online reputation but also influence purchasing decisions, crucial for increasing website sales.
Phase 3: Email Marketing and Social Media Marketing - Nurturing Leads and Expanding Reach
Email Marketing: With leads flowing in from Facebook Ads and positive reviews enhancing your reputation, email marketing will play a key role in nurturing these leads. Personalized email campaigns will keep your audience engaged, providing valuable information and offers related to your services, encouraging conversions on your website.
Social Media Marketing: Lastly, we will amplify your brand presence with a comprehensive social media strategy. Engaging actively on platforms like Instagram, Twitter, and Facebook will not only increase your brand’s visibility but also foster a community around your services, driving additional traffic to your website.
This integrated strategy ensures that each component supports the others. Facebook Ads and Video/Photography for capturing immediate interest, Positive Reviews for enhancing trust, and Email Marketing and Social Media Marketing for nurturing leads and expanding your online presence.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
7,999/mo
Option 2 (includes Option 1):
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
9,999/mo
Option 3 (includes Options 1 & 2):
Influencer Marketing
Strategy: Develop relationships with key brand ambassadors and publishers, that share your target market, and have them push your offerings with strategic content and offers.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Influencer Marketing System
- Build list of 10-50 social media influencers and national media sources and that cater to your target market.
- Help to create or refine aspects of your business that will drive the most media attention.
- Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 10 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.