Click to Learn Why This Marketing System Works Best for You
Understanding the unique challenges and opportunities of your business that offers both products and services, we have tailored a marketing plan within your budget of $4,999 to $9,999 per month. Our strategy involves a phased approach, starting with Facebook Advertising and SEO, then moving onto Email Marketing and Video & Photography, and culminating with Positive Reviews and Social Media Marketing. This cohesive strategy is designed to create an optimal marketing ecosystem for your business.
Phase 1: Facebook Advertising and SEO - Capturing Immediate Attention and Enhancing Online Visibility
Facebook Advertising: We'll begin with targeted Facebook Ads. This platform's advanced targeting capabilities enable us to reach potential customers in your area effectively. We will create ads that highlight the unique aspects of your products and services, enticing the local audience to visit your location.
SEO (Search Engine Optimization): Simultaneously, we'll focus on optimizing your online presence through SEO. This will involve enhancing your website's content, structure, and local keywords relevance, ensuring that your business ranks higher in local search results, making it easier for potential customers to find you online.
Phase 2: Email Marketing and Video & Photography - Engaging and Showcasing Your Business
Email Marketing: As we start gathering leads, we will engage them through targeted email marketing. This will include sending newsletters, product and service updates, and exclusive offers, encouraging visits to your store and deepening customer relationships.
Video & Photography: We'll use professional video and photography to showcase your products and services. This visual content will be tailored to tell your brand's story, making it compelling and relatable to your target audience.
Phase 3: Positive Reviews and Social Media Marketing - Building Trust and Expanding Your Reach
Positive Reviews: Next, we’ll focus on cultivating positive reviews from satisfied customers. Positive reviews on platforms like Google My Business and Yelp are crucial in influencing local buying decisions and building trust among potential customers.
Social Media Marketing: Lastly, we'll strengthen your presence on social media platforms. Regular posts, engaging content, and interactions with your community will keep your business top-of-mind. This approach is essential for building a loyal customer base and encouraging repeat visits.
This comprehensive marketing plan combines the immediate impact of Facebook Ads and SEO, the customer engagement of Email Marketing and Video & Photography, and the trust-building and reach-expanding power of Positive Reviews and Social Media Marketing. Together, these elements form a powerful marketing system designed to increase foot traffic to your location and enhance your business’s presence in the local market.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
7,999/mo
Option 2 (includes Option 1):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
9,999/mo
Option 3 (includes Options 1 & 2):
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 10 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.