Click to Learn Why This Marketing System Works Best for You
With your specified marketing budget of $4,999 to $9,999 per month, we've designed a targeted strategy that's perfectly suited to your needs. Our approach for your business, which specializes in selling products locally, includes starting with Facebook Advertising and Video & Photography, then integrating Email Marketing, and finally capitalizing on Positive Reviews and Social Media Marketing. This multi-phase strategy will work cohesively to create an optimal marketing system for your business.
Phase 1: Facebook Advertising and Video & Photography - Capturing Attention and Showcasing Your Products
Facebook Advertising: We'll initiate our strategy with targeted Facebook Ads. This platform is incredibly effective for local businesses, allowing us to target customers in your area with precision. These ads will highlight your products, special offers, and the unique aspects of your store, encouraging potential customers to visit your location.
Video & Photography: Alongside Facebook Ads, we will utilize professional video and photography to showcase your products in the best light. High-quality visual content is key in attracting attention and creating a compelling story around your products, making them irresistible to your target audience.
Phase 2: Email Marketing - Nurturing Leads and Building Customer Loyalty
Email Marketing: As we gather leads from Facebook and our visual content efforts, we'll engage these potential customers through strategic email marketing. This will involve sending newsletters, exclusive offers, and updates about your new products, incentivizing them to visit your store and make a purchase.
Phase 3: Positive Reviews and Social Media Marketing - Enhancing Reputation and Expanding Reach
Positive Reviews: Building a positive online reputation will be our next focus. Encouraging satisfied customers to leave reviews on platforms such as Google My Business and Yelp will help in attracting more local customers, as positive reviews significantly influence purchasing decisions.
Social Media Marketing: Finally, we'll enhance your presence on social media platforms. Regularly posting engaging content, interacting with your audience, and promoting your products will not only increase your visibility but also create a community around your brand. This approach is vital in driving continuous foot traffic to your store.
This integrated marketing plan - starting with the immediate impact of Facebook Ads and Video & Photography, followed by the nurturing capability of Email Marketing, and bolstered by the trust-building power of Positive Reviews and the expansive reach of Social Media Marketing - is designed to maximize foot traffic to your location. We're committed to ensuring that each element of this strategy works in harmony to achieve the best possible results for your local business.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
7,999/mo
Option 2 (includes Option 1):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
9,999/mo
Option 3 (includes Options 1 & 2):
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 1 custom Facebook Ad and Landing Page each quarter that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media System is to drive ongoing attention from new and existing followers in order to increase sales, while driving trust in your brand by demonstrating an ongoing digital pulse.
- Cultivate Social Media presence around your company’s unique brand and vision.
-
- Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and follow you.
- Develop and publish ongoing Holiday Memes based on the holidays you select from our system.
Anatomy of Your New Influencer Marketing System
- Build list of 10-50 social media influencers and national media sources and that cater to your target market.
- Help to create or refine aspects of your business that will drive the most media attention.
- Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
-
- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
- We will drive as many positive testimonials for your organization as possible on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
- We will use a combination of email marketing and friendly phone calls to facilitate positive relations, and reviews.
- We will develop and send 2 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
-
-
-
- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 5 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
-
-
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 2 video and picture shoots every 6 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.