Click to Learn Why This Marketing System Works Best for You
With a budget ranging from $1,999 to $3,999 per month, it's crucial to prioritize marketing strategies that maximize return on investment, especially for a local business focusing on selling services. Here's why starting with local SEO, followed by Facebook advertising, and finally integrating email marketing creates a synergistic approach:
Local SEO: The foundation of your digital presence is local SEO. By optimizing your website for local search queries, you're ensuring that when people in your area are looking for the services you provide, your business appears prominently in the search results. This includes optimizing for Google My Business listings, garnering positive reviews, and ensuring local listings are accurate and comprehensive. Local SEO is a cost-effective strategy that helps build visibility and credibility in your community, which is essential for local service providers. It's about being found by the right people in the right place at the right time.
Facebook Advertising: Once your local SEO groundwork is established and you're gaining organic traction, layering Facebook advertising can amplify your reach. With its sophisticated targeting capabilities, Facebook allows you to pinpoint potential customers based on location, demographics, interests, and behavior. This precision ensures that your marketing budget is spent engaging with users most likely to be interested in your services. Facebook ads can also be used to retarget individuals who have visited your website but haven't converted, keeping your brand top-of-mind and encouraging them to take the next step.
Email Marketing: With the visibility from SEO and the audience from Facebook, email marketing comes in to nurture leads and convert interest into sales. It's an excellent channel for keeping your services in front of potential customers who have shown interest. By offering valuable content, special promotions, and personalized communication, email marketing fosters relationships with your audience. It serves as a direct line to your customers, allowing for targeted messaging that can drive repeat business and referrals.
When all three are working together, you create a marketing system that covers all bases: attraction (SEO), engagement (Facebook Advertising), and retention (Email Marketing). This approach not only introduces people to your services but also builds a community around your brand and encourages ongoing customer relationships. It's a strategic funnel that leads to sustainable growth, making the most of your budget by focusing on high-impact activities that support each other.
1,999/mo
Option 1:
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
2,999/mo
Option 2 (includes Option 1):
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
3,999/mo
Option 3 (includes Options 1 & 2):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 1 custom Facebook Ad and Landing Page Funnel each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 6 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 2 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 5 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.