Click to Learn Why This Marketing System Works Best for You
With your goal of attracting quality leads for your local service business, we’ve tailored a marketing strategy within your budget range of $4,999 to $9,999. This comprehensive plan is designed to build a robust online presence and drive significant leads. Here’s how we propose to do it:
Phase 1: SEO and Facebook Advertising - Capturing Immediate Interest
SEO (Search Engine Optimization): Our initial focus is on SEO. This is crucial for ensuring your business appears prominently when potential customers search for the services you offer. A strong SEO strategy will lay the foundation for sustained organic traffic and lead generation.
Facebook Advertising: Simultaneously, we'll launch targeted Facebook Ad campaigns. These ads are perfect for reaching a specific audience quickly, generating immediate interest, and directing quality traffic to your website. Facebook Ads offer the flexibility to adjust our strategy based on real-time feedback, maximizing lead generation efficiency.
Phase 2: Positive Reviews and Email Marketing - Building Trust and Engagement
Positive Reviews: Gaining positive customer reviews will be a key strategy. Reviews boost your credibility and play a significant role in the decision-making process for potential customers. They also support your SEO efforts, contributing to higher search rankings.
Email Marketing: With leads starting to come in, email marketing will be vital in nurturing these prospects. Personalized email campaigns will keep your audience engaged, informed about your services, and motivated to take action. Email marketing is a powerful tool for converting leads into loyal customers.
Phase 3: Video/Photography and Social Media Marketing - Enhancing Engagement and Reach
Video and Photography: Professional video and photography will bring your services to life, making your marketing materials more engaging and persuasive. High-quality visuals are essential in capturing and retaining the attention of your potential customers.
Social Media Marketing: Finally, we'll strengthen your presence with a comprehensive social media strategy. Platforms like Instagram, Twitter, and Facebook will be utilized not just for promotion, but for building relationships with your audience, sharing your content, and driving further engagement.
Each element of this strategy works together to create a holistic marketing ecosystem. SEO and Facebook Ads capture immediate interest, Positive Reviews and Email Marketing build trust and deepen engagement, and Video/Photography and Social Media Marketing broaden your reach and solidify your market presence.
This is more than just a plan; it’s a complete system designed to generate high-quality leads and grow your business.
4,999/mo
Option 1:
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
7,999/mo
Option 2 (includes Option 1):
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
9,999/mo
Option 3 (includes Options 1 & 2):
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 10 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.