Market Research Advice
Summary
Market research is the difference between attracting quality buyers with big wallets and minimal objections, and time-wasters with small wallets and endless questions.
From what areas to target with ads, to knowing more detail about your target market than a US Census, getting information about who, where, when, how, and what to advertise to drive the highest revenue, profit and referrals is KEY.
We have seen the exact same restaurant concept thrive in one area, while die in another based on not doing proper market research.Â
For example, did you know Target built and closed hundreds of stores in Canada within a few short years? Yup. Imagine if their market research had been a little better, that travesty could have easily been avoided.Â
We hope you enjoy our market research advice, but mostly, we hope you will trust your data!
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